Jordan B. Peterson (born June 12, 1962) is a Canadian clinical psychologist, author, and conservative cultural commentator. A professor emeritus of psychology at the University of Toronto, he first achieved widespread international media attention in 2016 for his vocal opposition to Canadian legislation regarding gender identity and speech regulation. Peterson capitalized on his online following through lecture series on mythology, psychology, and religion, and solidified his global audience with his bestselling self-help book 12 Rules for Life: An Antidote to Chaos (2018). Renowned for his intellectual defense of traditional Western values, individual responsibility, and critique of postmodernism, he hosts The Jordan B. Peterson Podcast and produces content with The Daily Wire.
of viewers who arrived undecided ended up backing Jordan B. Peterson.